SEO for small businesses
or how to be on the first page of Google?
The SEO is the act of positioning your site among the First results of Google search, based on keywords entered by users. This is one of the pillars of your web visibility. The traffic generated by search engines (Google, Bing, Yahoo ...) is typically 30-40% of site visitors "balanced". An SEO campaign is to determine the objectives (image, traffic, registration, sales ...), select the right keywords and position your site ahead of results.
Why SEO?
Being positioned on the first pages of Google or Yahoo Bing brings several advantages:
- Your customers will find you! It seems obvious, but on the web many small businesses remain invisible even when they are seeking.
- Customers seeking information on products and services like yours find your site! This is where SEO is working. With well-chosen key phrases, you greatly increase traffic to your site, and capture prospects who went far from your competitors.
- You gain reputation and image among the players in your market - your neighborhood (customers, partners, competitors ...). By being present on multiple key phrases, you can ensure a lasting visibility on search engines.
The ideal is to integrate the issues of SEO in the global marketing strategy, the maximum efficiency is achieved when we integrate when designing or redesigning a website.
How make his own SEO?
You can work on your SEO with this simple advice: think before all your customers and users! Talk about yourself, what you offer, your neighborhood or area, give information and advice. Blog if you can.
Why? Because search engines are designed to introduce visitors the "best" results according to their research. "Best" here means: original, unique, relevant and recent. SEO is actually a set of techniques and coherent actions that meet the search engines. So, the more you integrate content, information, data in your site and the easier it is for engines to index you
What makes an SEO campaign then? Work smarter: targeting key phrases are most effective (effort / ROI), raise the brakes techniques, present the most relevant pages and turn your prospects into customers.
ex: SEO for tourism
For accommodation in the tourism (hotel, guest house, bed ...), the problem is often the location. An accommodation has only one address, but may interest any tourist visiting the region, which can make a "catchment area" of 100 km radius. In addition, a tourist will mark with the names of major cities and tourist spots known (castles, museums, amusement park ...) but there is little chance that search a bed and breakfast on a specific village.
So, how to associate "bed and breakfast" + location ?
The solution: think of the tourists. They prepare their stay and seek information. In the case of this guest house in Touraine, they seek information on the castles in the Loire Valley and cities to visit in Touraine. We therefore offer them a page with the castle and city information, photos, useful links, location map, to estimate the distance from the cottages.
Result: two months after the online, indexed pages went from 10 to 120, traffic has increased by over 30% (Significant increase because the initial traffic was low).
